Partner with VISIT PHILADELPHIA®

In the world of destination marketing, more collaboration means more visitation. That’s why VISIT PHILADELPHIA has been teaming up with regional partners for years. Learn how we can work together to promote your business and Greater Philadelphia to travelers. We want to share your stories through our communications, advertising, websites and social media.

Advertise on Visitphilly.com

Visitphilly.com received more than 8.3 million visits in 2021.

VISIT PHILADELPHIA® is our name and our mission. As the region’s official tourism marketing agency, we build Greater Philadelphia’s image, drive visitation and boost the economy. Since 2013 we’ve offered advertising opportunities for regional museums, attractions, restaurants, hotels and more interested in advertising on visitphilly.com and our engaged email opt-in subscribers offerings.

Visitphilly.com is VISIT PHILADELPHIA®’s call-to-action: On the site, users discover the promise of a Philadelphia trip, and they decide to experience it for themselves.

VISIT PHILADELPHIA drives visitors. Everything VISIT PHILADELPHIA® does – advertising, communication, social media, partnerships – drives to visitphilly.com

To learn more about how you can promote your business on visitphilly.com, download the rate card below or contact [email protected] .

Note : visitphilly.com’s editorial content is 100% independent of advertiser purchases.

Partnership & Sponsorship Opportunities

In the world of destination marketing, more collaboration means more visitation. That’s why VISIT PHILADELPHIA® has been teaming up with regional partners for years.

These opportunities are free. (How often do you hear that?) It’s a win-win strategy—and it’s proven to be a successful model over our nearly two decades of destination marketing. Partnerships are what we do.

For more on Partnership Opportunities, contact: [email protected] .

Marketing Partnership Opportunities

VISIT PHILADELPHIA’s advertising is a proven image-builder and business driver. Organizations can get in on the media buy through co-branded advertising opportunities, which have included placements in Philadelphia, New York City and Washington, D.C.

Since 2011, partners have invested nearly $3.5 million in the program.

Joint Marketing Partnerships enable VISIT PHILADELPHIA to buy high-impact advertising placements in these markets, extend advertising farther, and deliver more impressions than partner investments would secure independently. Including partners in our advertising helps VISIT PHILADELPHIA tell the bigger story of our city; not only is it a beautiful, historic destination, but there are dozens of institutions, attractions and museums that give real reason to visit.

Since 2011, partners have invested more than $3.5 million in the program and, in doing so, have secured customized VISIT PHILADELPHIA messages in New York Penn Station, Hoboken Terminal and on bus wraps in D.C., to name a few.

A look at some of our partners to date:

• The Academy of Natural Sciences of Drexel University
• Adventure Aquarium
• Amtrak
• Barnes Foundation
• Benjamin Franklin Museum
• Chester County Conference and Visitors Bureau
• CityPASS
• Eastern State Penitentiary
• The Franklin Institute
• The Harlem Globetrotters
• Herr’s Snacks
• Live Nation Philadelphia
• Longwood Gardens
• Museum of the American Revolution
• National Constitution Center
• National Museum of American Jewish History
• One Liberty Observation Deck
• PA Wines
• Peddler’s Village
• Penn Museum
• Philadelphia Auto Show
• Philadelphia Flower Show
• Philadelphia International Festival of the Arts
• Philadelphia Marathon
• Philadelphia Museum of Art
• The Philadelphia Orchestra
• Philadelphia Union
• Please Touch Museum®
• Rivers Casino Philadelphia
• SEPTA
• Sesame Place®
• Simon Malls
• Spirit of Philadelphia
• Towns of the Philadelphia Countryside
• Valley Forge Convention and Visitors Bureau

For more on the Joint Marketing Program, contact: [email protected] .

Google Business Resources

Note: Some of the resources mentioned below might be temporarily unavailable in response to the COVID-19 pandemic. Click here for more information about how to update your Google My Business profile to provide the most accurate information to your customers during this time.

VISIT PHILADELPHIA was one of the first destination marketing organizations (DMOs) to collaborate with Miles Partnership on the Google DMO Partnership Program.

The goal: help improve the quality and quantity of information that prospective visitors can find about Philadelphia while planning travel via Google.

Google My Business is a free tool to help businesses manage their online presence on Google. By verifying and editing their information, businesses can help visitors and locals find them and tell the story of their business — and Philadelphia. Check the performance of your Google My Business listing here .

The first step is to verify the business. How can businesses tell if they need to be verified?

Google your business name and look at the knowledge panel on the right side of the screen. If it says “Own this business?” or “Claim this business,” your business is not verified.

VISIT PHILADELPHIA can instantly verify your business in-person. All you need is your Google account login and a utility bill, tax letter or business registration certificate. Please contact [email protected] if you need help verifying your business.

After that, here are a few additional things you can do:

• Access Google My Business to get started. This is where you can ensure your name, address and phone number are accurate. ( View instructional video .)
• Set up Service Area Businesses if your business is mobile or doesn’t have a shop front. ( View instructional video .)
• Check out Google Insights to see how people are interacting with your listing. ( View instructional video .)
• Learn about Photo Best Practices to find out what kind of photography is best to add to or remove from your listing. ( View instructional video .)
• Find out how to manage Google Questions & Answers and Reviews about your business. (View instructional videos here and here .)
• Read up on how to use Posts and what kind of content performs best in posts. ( View instructional video .)
• Strengthen your business’s presence on YouTube with optimization tips .
• Access the presentation from our Google DMO Workshops here .

For more information about optimizing your online presence, check out the Pennsylvania Tourism Office’s Tourism Business Marketing Academy . The content inside this free educational portal covers best practices for marketing your business on Google My Business, TripAdvisor and Yelp as well as tips for social media and content marketing. Here’s how to get started:

• Access the portal here
• Log in using your Google account
• Enter the promo code VisitPhillyPA

News Submission Form

Fill out this easy form if you’d like us to consider promoting your events, exhibits, openings and deals to our massive audience.

Industry Resources

Collaboration has long been the key to Greater Philadelphia’s success as a tourism destination. As an industry, we welcomed a record 46 million people to the region in 2019. And going forward, we’ll use our collective vision, expertise, determination and grit to keep enticing people to visit our beloved hometown. At VISIT PHILADELPHIA, we have paid opportunities and plenty of free resources to help build our region’s image, drive visitation and boost the economy. When we do that, it’s a win-win-win for all of us. View our Industry Resources page to look at some of the ways we can work together.

Industry RESOURCES PAGE