As president and CEO of VISIT PHILADELPHIA®, Angela Val is charged with building Greater Philadelphia’s image, driving visitation and boosting the economy through day and overnight leisure visitation. The tourism marketing agency’s work supports local businesses, creates jobs, generates taxes and ultimately enhances residents’ quality of life.
A recognized trailblazer within Philadelphia’s tourism and hospitality industry, Val brings more than two decades of destination-marketing experience to her role, which she assumed in June 2022.
Previously, Val served as the chief operations officer at Tempest, an integrated marketing agency helping destination organizations and convention and visitors bureaus across the country strengthen their local communities. She was responsible for establishing policies that fostered company culture and vision and implementing business strategies.
Val brings more than two decades of destination-marketing experience to her role.
In 2021, Val led Ready. Set. Philly! as executive director, initiating the yearlong collaborative initiative with the City of Philadelphia and the Greater Philadelphia Chamber of Commerce to reopen and reinvigorate the city’s economy following the COVID-19 pandemic.
Prior to joining Tempest, Val served as deputy executive director of the Philadelphia 2016 Host Committee for the DNC and then as chief administration officer at the Philadelphia Convention & Visitors Bureau (PHLCVB), where she oversaw government and external affairs while managing day-to-day operations.
Val’s homecoming to VISIT PHILADELPHIA is a full-circle moment for her. She began her career at the organization in 1998 and worked her way up from executive assistant to the executive leadership team. Her efforts helped establish the organization as a powerhouse, and Val was at the helm of some of its most successful campaigns and initiatives, including With Art Philadelphia, Philly 360, Philadelphia Neighborhoods and the Visit Philly Overnight Hotel Package. Val concluded her first tenure at VISIT PHILADELPHIA in 2016 as chief external affairs officer.
Val is an effective leader, connector and culture builder, always striving to lead by example with an approachable and earnest executive style. She is committed to bringing vibrancy to Philadelphia’s business and cultural communities and currently serves on the board of Horizons Greater Philadelphia.
A Maryland native, Val moved to Philadelphia to attend Drexel University, where she received her bachelor’s degree. Thirty-one years later, she is still living in Philadelphia and currently resides in Point Breeze with her husband Joe.