Skip to main content

Shop Philly: Shannon Maldonado

Featuring a curated collection of cool Philly-made and/or -sold items...

Shannon Maldonado Photo by Visit Philadelphia

Published on April 27, 2022.

There are plenty of reasons you might be craving a piece of Philadelphia.

Maybe you missed out on scoring the perfect memento while in town for a recent visit. Perhaps you’re a resident 2-1-5er eager to support a local business and show off your hometown pride. Or maybe, you’re a homesick Philadelphian looking to reconnect with your former hometown.

Introducing: Shop Philly , a seasonal curation of items that deliver the Philly connection you’re looking for via creative and inspiring products from the shops that make Philly so awesomely Philly.

Inaugural Collection By Shannon Maldonado (Spring & Summer 2022)
Shannon Maldonado poses in front of some items in her shop, YOWIE

Fashion designer turned lifestyle-and-design guru, Maldonado is the founder and creative director of YOWIE , a popular Queen Village home and life shop showcasing and selling the creations of friends, independent artists and designers. This hands-on shopkeeper picks out every item she sells and in doing so pays homage to Philly’s thriving creative scene — just as the Shop Philly collection she curated for us aims to do.

Maldonado began her retail career with a pop-up shop, followed by an online store and then a storefront, and now she’s expanding her footprint to include a shoppable boutique hotel, cafe and even larger retail space set to open on South Street this fall.

Maldonado assembled the Shop Philly collection below for spring and summer 2022, shining a bright spotlight on Philly’s small and minority-owned businesses.

Shop the Collection
Visit Philly Overnight Package

The Perfect Hotel Package for an Easy Philly Escape

The Visit Philly Overnight Package — booked more than 190,000 times since 2001 — comes with free hotel parking (worth up to $100 in Center City Philadelphia), overnight hotel accommodations and choose-your-own-adventure perks.

Book Now

Up Next


60+ Great Black-Owned Shops and Boutiques in...

Black-Owned spas, coffee shops, boutiques, book stores and more...

View More

Stay in Touch

We apologize, something went wrong on our end. Please try again later.